After producing a film, it gets assigned to a distribution company that then produce the film trailers and posters. Since our film is more of an independent thriller film witha low budget and more low key actors, the large distribution companies would not be likely to want to invest their time on such a small scale, low budget production that isn't substantiated by any big name actors. Therefore we would be more likely to distribute our film using a smaller, more independent company like 'Entertainment Film' who are a British distributor of independent films in the UK and Ireland for various production companies. Although being more independent they have distributed numerous well known films including some big films in the horror/thriller genre such as the Saw films, Seven, and the Final Destination films, so they would be a good choice for the distribution of our product.
Another factor in distribution of films is advertising. An easy way to advertise our product to our specific target audience would be to advertise on social networking sites and other online websites such as Youtube, as well as conventional TV trailers, where there are large communities of people to impact on. One huge benefit of advertising on social netweorking communities like Facebook and Twitter is that you can target a narrow demographic by their age and hobbies etc. This means we could directly advertise to our target audience of 15-24 year olds. This would be an effective way of promoting our film as lots of people in our target bracket use social networking regularly.
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