Evaluation question 5: How did you attract/address your audience?

We chose the teenagers to be our target audience. The advantage is that we already knew from our own experiences and personal taste what to use in the project. We also conducted a research on existing products for that specific target audience and learned what not to do and what to do more successfully. Another significant way of gaining the ideas was a questionnaire with general questions about the thriller/horror genre and it's aspects and elements.
Results we got were very useful while we could not decide whether to create a traditional thriller or gory horror. Most people claimed that they rather like to watch the traditional thriller than the bloody, brutal and violent and senseless gory film. Many people stated that they like the element of mystery that builds up their tension therefore as in thrillers' nature we included the scenes that are not clear straight away like for example the preparation of man that later appears to be a killer when he puts the knife into the bag.

Sometimes people incorrectly think that teenagers only prefer to see ruthless murders and dead bodies, many of them have different needs than are generally considered.

We wanted to satisfy the wider amount of audience therefore we used the elements that were mostly preferred in the questionnaire e.g. house setting that is more likely to be fearful, engaging plot requiring the concentration and some of the camera shots that are

particularly liked by the teenagers and can be usually found in the movies like Tormented, these are: jerky camera movement that creates the impression of disorder and instability or instant and rapid zoom out from the killer's eyes.

Such shoots add a bit of effective disruption to our production however perpetuating it's traditional style. In addition, all of our casts are teenagers which makes easier for audience to familiarise and sympathize with.
We have also included the death scene but unrevealing the actual action of killing, however girl is shown dead after the attack surrounded with blood and is being dragged away leaving the blood mark effectively linking to the title. Many younger audience may appreciate that also as this is something fresh and makes the murder scene still effective and touching even if it was not shown fully and detailed.